Before EVO existed, our founder Dawson was approached by Cal AI, a brand new fitness app with no content program and no audience. They wanted him to build it from the ground up.

In the first six months, that content program helped scale Cal AI to $1M MRR, 1.5 million downloads, and 200 million views.

Once Dawson saw exactly what worked, he had the idea for EVO. Since then, we've pioneered the structure and systems around mass UGC, and been part of the growth strategy for 100+ apps and brands.